Tuesday, July 25, 2006

Trash You Mail!

Trash your mail!
If you are seriously interested in having your direct mail read try this simple and effective technique.

What is "trashed" mail you ask?

Trashed mail is a handwritten note, greeting, salutation or message of regards on a business form letter, postcard or newsletter that is used in any direct mail client data base marketing effort.

In simple terms it's taking the time to write a few words of greeting to your close personal friends, family, best clients, advocates and raving fans on your preprinted form mail.

It personalizes direct business mail.

If you use direst mail for any type of Data Base Marketing trashing the mail is as simple as this.

By example let's say you are sending out 300 pieces of direct mail every month.

Select the people you feel are special like close friends, family, ongoing business associates, neighbors, customers and clients.

Write a few words like:
Hi Bob, how's golf?
Hello Alan, how's the family?
Steve, thanks for the help last week.
Hi Bill and Amy, how's the new home?
Hi Ed, I learned a lot from your session, Thanks!
Hello Jim and Maria, how are the twins doing in college?

Hand write on the bottom of the letter, or in the margin of the postcard. Use a different color ink. If your handwriting is lousy, all the better. Be personal and brief.

You get the point.
First, it's personal. Relationships are everything in a referral based business.
Second, it shows that you are paying attention.
Third, it makes people feel special.

That's how you get your mail read.

We know it's a form letter or postcard or newsletter.
Remember, it's not what you do it's how you do it.

There is nothing more unequal that treating unequal people equally.

Your close relationships are not all the same even if your mail is.

Thanks for spending 3 minutes with me.....the best is yet to be!


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