Wednesday, March 07, 2007

How Can I Get More Consistent Referrals?

Good Morning,

The secret to getting more consistent referrals is by providing more consistent service.

When you say, “We’re going to call to update you every Wednesday at 2pm,” it’s got to happen every Wednesday at 2pm.

Even if there’s nothing to say, the telephone call happens Wednesday at 2pm.

If you do eight Wednesdays in a row and miss the ninth one, they forgot you did it for the first eight.

That’s why you put systems in place – so it doesn’t rely on your feelings or your personality.

Do not start a system, like World-Class Update or Turbulence Letter or Ultimate Scenario, unless you’re going to do it forever.

You can’t “try” a system, you must commit to it permanently.

Suppose someone refers a friend and tells them, “Wow, wait until you get this Popcorn letter in the mail with the movie tickets.” If the friend doesn’t receive the Popcorn letter, the referring client thinks, “Oh, you don’t do that for everyone.”

You lose referability points because your system is unreliable.

People will refer you because of who you are and what you do.

If you begin with the right mindset and then consistently deliver quality service, you will reap the benefit of more consistent referrals.

Thanks for spending 3 minutes with me.....
The best is yet to be!
Your Trusted Advisor For Life
Jeffrey Stanton

You read Jeffrey's Journal every week because you, like me want the best for yourself.
And you, like me want to build a strong referral based business.
Who else like you, like me loves referrals that you can share this blog with right now?

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