Tuesday, March 27, 2007

Robert Cialdini: Principles of Persuasion

Dear Friend,

Today I bring you one of the foremost experts on the subject of persuasion, Dr. Cialdini has spent his entire professional life researching, analyzing, and practicing the universal principles that move people to say yes.

His bestselling book, Influence: Science and Practice, was named one of the 50 most influential business books by Amazon.com, and his Principles of Persuasion Workshops are groundbreaking events that change lives.

In this amazing interview, Dr. Cialdini delves deeper into the subject of ethical influence. Based on commonalities found throughout the world of influence – including sales, marketing, advertising, recruiting, lobbying, fundraising, and even charitable organizations – Cialdini's six universal principles guide the decision-making process of every human culture on the planet.

Cialdini is careful to point out, however, that long-term success may only be achieved by serving the best interests of the people you intend to influence. If you utilize these principles properly and ethically, you can easily and successfully influence the kind of relationships you maintain with clients, referral partners, and even family members and friends!

Topics discussed include:

  • Enlist Cialdini's Likeability Factor to immediately instill a sense of
    safety and trust with new clients and potential referral partners.
  • Learn how making marketing materials personalized, meaningful, and unexpected has been scientifically proven to increase positive, profitable results.
  • Discover the vast business opportunities available as a result of the cross-cultural phenomenon known as the Principle of Reciprocity.
  • Move clients to yes with Cialdini's Contrast Phenomenon, a simple strategy that entitles you to obtain your desired results.
  • Identify what you want from your relationships with clients and partners and be the first to give what you would like to receive in return. Create reciprocal obligations that set the groundwork for strong relationships.
  • Utilize what Dr. Cialdini calls the "Moment of Power" to create strong commitments from clients and referral partners.

Play Interview:

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Your Trusted Advisor For Life!
Jeffrey Stanton

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