Thursday, April 26, 2007

It takes 99% of your time to be average...

It takes only 1% of your time to be remarkable!

Dear Friends,

We are all in the same business of creating and keeping customers. And as any experienced, intelligent and successful professional will tell you the best way to do this is by referral.

At recent training seminar that I was speaking at California, I asked the group attending:
"What would compel someone to tell another about what you do?"
There were many different answers given.

Then someone blurted out "Being Remarkable"

My next question to my audience was:
"What makes some people and businesses Remarkable and others not?"

There was silence in the room....

You may now begin to understand what it is to be Remarkable.
A level of service or feeling about someone or something that compels you to tell others about the experience.

It's all about being remarkable.

You do not have to be perfect.
You do not have to know everything.
You do not have to be the best in your field.

But you do have to be remarkable.

Remarkable means simply, to be remarked about.

I recognize that we are all in different businesses with a common purpose: to create and keep customers.

I guess in some fashion we are all in the story telling business. What stories are people saying about you right at this moment?

Being remarkable isn't as difficult as you may think.

Here's what it looks like to me. Your experiences will be different and personal to you.

For me it's:

Captain Merrill Miller a US Coast Guard licensed 100 ton Master Captain with over 30 years of experience. Who helped me pilot my “new” boat a few years ago from NY Yacht Club to Tottenville Marina in Staten Island. Most hired captains are kind of tuff to deal with but Captain Miller was a joy. He not only helped pilot my boat but gave me hands on instruction and advice. My dad was suppose to take the trip with us but couldn't. Captain Miller saw that my dad was kind of bummed about this and offered to take my dad and I out together the following week for free. Every time I see Captain Miller he always remembers my name, the name of my boats, and asks how my dad is doing. All that after only interacting with him twice. He's remarkable.

It's my Aunt Gin, who was 86 years old and always sent a written thank you after a visit, a gift for her birthday, or just a thank you for taking her out to dinner. She always sent a thank you card. She was remarkable.

It's the parts department at Lockwood Boat Works in South Amboy, NJ who always seem to know exactly what part you need. Bring them in an old rusted part that looks like a rock, and they will go in the storeroom and bring you out a shinny new version of the part. If they have to order a part and say is going to be in Wednesday at 1pm. The call you Wednesday at 1pm to let you know the part is in. They have given me parts to try out before even paying for them. They're remarkable.

It's Dr Frank Scafuri, who calls every patient they see the next day to check how they're feeling. The doctor that works on you is the doctor that calls. That's remarkable.

It's my Personal Coach, who will always repeat back to me whatever I said to him, which tells me how well he listens and how well he understands my concern. I've know him for 6 years. We talk on the phone once a month or so and yet he can pick up right where we left off as if it were yesterday. He's remarkable.

It’s the owners of the Mama Mia Italian Restaurant in Hollywood, FL who never fail to greet you with a warm smile, visit you at your table to make sure everything is okay, and shake hands and give a genuine thank you when you leave. They are remarkable.

So, whether it's professional service or product or the behavior of a friend or family member, your relationship is elevated, revered, recognized, acknowledged and appreciated when it's remarkable.

It takes 99% of your time to be average and 1% of your time to be remarkable.

You don't have to be perfect.
You don't have to be great.
You don't have to be always right.

If you want to uniquely differentiate must be remarkable.

When is now a good time to start being Remarkable?

Thanks for spending 3 minutes with me.....
The best is yet to be!

Your Trusted Advisor For Life.
Jeffrey Stanton

You read Jeffrey's Journal every week because you, like me want the best for yourself.
And you, like me want to build a strong referral based business.Who else like you, like me loves referrals that you can share this blog with right now?

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