Tuesday, August 21, 2007

Interview with Kathi McLean: Being Selective With Clients

Dear Friends,

I recently had the pleasure of meeting Kathi McLean and shareing with you her sales tip Knowing When to Say No: Position Yourself to Work with High−End Clientele. Kathi is known nationally as one of the top-producing Real Estate professionals dealing in high net worth properties. She is the previous director of Coldwell Banker Real Estate in Westlake Village, CA. She and her husband, Bob McLean, specialize in properties with a value of $1 million or more. Over the last 4 consecutive years, as a team, they have averaged $40 million in Real Estate sold per year.

In this interview, Kathi discusses her team's very unique strategies, including:

  • Why and how she focuses on high end clients and turns down potential problem clients.
  • How her team is structured.
  • What questions she asks clients to clearly define the target she needs to hit.
  • How she uses the Internet as an integral part of her marketing efforts.

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Kathi takes a very unique approach to doing her job. She is a great marketer, a fantastic negotiator, and an expert at controlling her clients and conducting her business at a very high level.

Thanks for spending 3 minutes with me...
The best is yet to be!

Your Trusted Advisor For Life
Jeffrey Stanton

You read Jeffrey's Journal every week because you, like me want the best for yourself.
And you, like me want to build a strong referral based business.
Who else like you, like me loves referrals that you can share this blog with right now?

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