Tuesday, November 16, 2010

Have A Plan: Send Your 2010 Client Thank You Letters Now

Dear Friends,

Its really easy to be an "A" Player in a "A" Market.
What does it take to be an "A" Player in a "C" Market?


So here is my tip for today HAVE A PLAN!

Don't wait...

Send your 2010 client "Thank You" letters now

Don't wait until the end of the year or until January 2011 to thank your clients.
Do it NOW!

Start your "client appreciation" activities in the fall and make them an ongoing process.

The best place to start is with a "Thank You."

Here's an example.

"I would like to take this opportunity to "Thank You" for your business. I truly appreciate your confidence, faith and trust in me and the services of our company.

Thanks to clients like yourself, we can continue to enhance the quality services that you have come to expect and deserve.

We are committed to building our business by your referrals and recommendations.

This is where I need your help and continued support.

If you know anyone who is considering purchasing a home or selling their existing home, I would appreciate if you would pass my name along to them.

I am dedicated to providing them with the same level of outstanding service I provided to you.

Thank You."

Haven’t Stayed in touch with your pre 2010 clients over the years? Send them a Reconnect / Humble Apology Letter.

This is where you begin to re-build your relationship with past clients. It's easy to feel anxious about what you will say when you call or write them a letter after 12 months or even 2 or 3 years of no contact.

Here’s an example to get you started:

“Dear Mr. Smith

I have to apologize!!!

I had an experience recently that compelled me to write you and APOLOGIZE for not keeping in closer contact with you since we worked together on the sale of your home.

This experience made me realize just how important your relationship is to me, so I hope you will forgive me for not being good about keeping in touch.

The realization I'm referring to was due to a recent experience with a client. This person was such a pleasure to work with, I was reminded of you and how much I enjoyed working with you.

I've made a decision recently about the way I do business, and from now on, I only want to do business with people like you!!...”

If you speak from your heart it’s easy to reconnect with past clients.
Select and execute a strategy for the next 3 months that expand your appreciation efforts.
By example:

Invite a Raving Fan Advocate out to coffee, lunch or dinner.
Do two each week.

Gather your referral advocates and best clients for a Client/Advocate Holiday cocktail party at a local restaurant for an hour or two.

Send Looking Forward to 2011 letter.

Make your Client Appreciation efforts a process and ongoing event.

Make the best use of your time by being in contact with people who know you, like you and trust you.

Do it today.
Remember, people buy what's familiar and enjoy being appreciated.

PS. If you need a sample copy of a reconnect or thank you letters just give me a call or shoot me an email jstanton@YourProfessionalDevelopment.com

Thanks for spending 3 minutes with me.....
the best is yet to be!

On Your Team
Jeffrey Stanton ITI, CLC, CNE, CSSN, WOW
Your Trusted Advisor For Life

You read Jeffrey's Journal every week because you, like me want the best for yourself. And you, like me want to build a strong referral based business.Who else like you, like me loves referrals that you can share this blog with right now?

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