How Does The World See You?

Dear Friends,

Few of us get the chance to know how the world really sees us. In Alfred’s case, his chance may have come through a case of mistaken identity.

Alfred worked with his father and brothers in their family-owned factory in St. Petersburg, Russia, producing land mines and other military equipment during the Crimean War (1853-1856). But once the war ended, the company went bankrupt and Alfred and his brothers had to search for new business ventures. Young Alfred began experimenting with a new substance called nitroglycerine and eventually invented dynamite – a product that changed warfare forever and made him a wealthy, powerful industrialist.

Alfred’s brother Ludvig died in 1888, and some newspaper editors inadvertently mistook him for Alfred and ran the headline, The Merchant Of Death Is Dead! Imagine what it would be like to pick up a newspaper and read a report of your own death, and realize that history was not going to be kind to you or acknowledge – in Alfred’s case – a lifetime of accomplishments that included writing dramatic works and poetry, fluency in five languages, and 355 patents for his other inventions.

But in his will, Alfred took a step that changed the way history remembers him. And now his last name is associated not with the invention of dynamite and Merchant Of Death, but with the creation of an award that honors men and women from all corners of the globe for outstanding achievements in physics, chemistry, medicine, literature, and the best-known award of all – the Nobel Prize for Peace.

How do you want to be remembered?

On Your Team,

Jeffrey Stanton
Your Trusted Advisor For Life

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