Wednesday, September 24, 2008

Serve and be kind...

Dear Friends,

If you want to laugh call your competitors, if you want to cry call your own office.
I'm not joking.

You have to imagine what it's like when somebody else is calling your office.
You need to understand what they are experiencing.
When you do this you are better prepared.

In Nordstrom's they understand their role. Their role is not distribution. It's their role to serve and be kind.

In Southern California there was a church and outside the church it said, "The gospel according to Nordstrom's this Sunday." That was pretty dramatic. Now what would a commercial retailer have to do with a church sermon?

The Reverend, Carolyn Crawford, during the holiday season in Southern California, was shopping at a mall. As she was walking into Nordstrom's she noticed a bag lady walking in also. She decided to follow the woman fearful that security would ask the woman to leave the store.

As she was following the woman she noticed that she went into the special occasion dress department. The smartly attired saleswoman came up and said, "Good afternoon, ma'am, may I help you?" The woman said, "I'm here to look for a dress for the Christmas season. I'd like to try that one on."

The saleswoman went over and got the dress and then brought it back. In addition she said, "Maybe you would like to try this color dress, it would go with your hair."

She then went out and got other dresses. The woman tried them on and then returned to the dressing room and came back out with her original clothes and said, "Thank you very much. I won't be buying anything." The saleswoman replied, "Well, thank you for coming into Nordstrom's."

Reverend Crawford was watching as all this took place.
She then asked the saleswoman, "What caused you to do that?" She answered, "Well, our role at Nordstrom's is to serve and be kind."

That dynamic was then taken by Reverend Crawford to her church. The church recorded that gospel on that Sunday; that got to the Wall Street Journal; that got to the New York Times; that got to half the people in Southern California and all the Nordstrom's employees.

The question becomes, "What is your culture like?"
Are people telling stories about you as an individual?

"To serve and be kind" just might be the foundation of your referability.

Think about it...

Thanks for spending 3 minutes with me.....
The best is yet to be!

On Your Team.
Jeffrey Stanton
Your Trusted Advisor For Life

One of the fastest ways to build a successful referral based business is by training. Now, with me, I like to invest significant time immersing myself in training, while some people prefer to take it in bite-size chunks. Whatever your preference is, now is the best time to contact me.

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