Wednesday, June 10, 2009

The Basis Of All Referrals Is Friendship: Send Out the Personal Touch

Dear Friend,

I was thinking about you teaching my real estate class. About all the hard work it has taken you to get to the point that you are at now. About all the things you know now that these soon to be Realtors have yet to learn. So after all your hard work, I'm going to share with you the simplest of all strategies, yet one what seems to be a secret to most, but is now no longer a secret to you, the basis of all referrals is friendship.


See you soon,
On Your Team
Jeff Stanton
Here's today's 3 Minute Tip:
Personal Note Cards:
Send Out the Personal Touch


The business professional with the most friends WINS! Period. The formula for success is that simple.

The power to attract people is what gauges success. The more people consider you a friend and a business professional, the greater your potential for success. Your existing client base, if managed properly, can become your most treasured outside sales force for referrals, the champions of your cause.

Your style of marketing to these people will profoundly impact their impression of you.

I firmly advise implementing a personalized, hand−written note campaign. It's quite simple: Two cards a day and 10 a week equal 520 notes per year. That's 520 subtle yet powerful marketing opportunities for a very small investment on your part.

It's important that these personalized cards don't mention anything about your business, nor should they contain a business card. Never send them in an envelope with your company name and logo. You wouldn't send your mother or cousin holiday greetings with your business card or company logo. Likewise, if your goal is to create a multitude of friendships, then why jeopardize them by sending business information to a prospective client?

Here's the drill:
Purchase several boxes of blank, inexpensive note cards. Place two blank cards on your desk every morning. Sometime throughout the day, perhaps at lunch, during a break or while on hold for a business phone call, grab a card and write that personalized note to someone in your database. You'll find it most helpful to have your database open when you are ready to draft that note. You might write, for example:

Hi Steve,
I've been thinking about you. Did you catch that Dodger game last night? It went into the 11th inning. Sure was exciting! I hope that you and your son are both doing well. Perhaps we can all go to a ball game sometime this summer and enjoy each other's company. Let me know if that would work for you.
Sincerely,
Jeff Stanton


That note doesn't say "business," it says "friend." Remember, two cards a day and 10 a week equal 520 a year. Ask yourself this: If you reached out 520 times a year to people you know with a friendly note, how many more transactions would be referred to you as a result?

Thanks for spending 3 minutes with me...
The best is yet to be!



On Your Team
Jeffrey Stanton
Your Trusted Advisor For Life

347-466-3047

One of the fastest ways to build a successful referral based business is by training. Now, with me, I like to invest significant time immersing myself in training, while some people prefer to take it in bite-size chunks. Whatever your preference is, now is the best time to contact me.

If you have found this tip useful, please share it with any friends, family, colleagues and associates who you think will be interested. Feel free to print it (with credit and subscription information) and continue to enjoy the tips. I am always grateful for any comments, criticisms or other feedback that you may have. Please send them to feedback@jeffreysjournal.com

http://www.YourProfessionalDevelopment.com
Coaching - Training - Consulting - Certified Negotiation Expert Designation

No comments:

Legal Stuff

CNE is a registered tradmark of Negotiation Expertise,LLC
JeffreysJournal.com. Your Professional Development and the information contained in/om http://www.jeffreysjournal.com/ , www,YourprofessionalDevelopment.com is the sole property of Jeffrey Stanton. the information contained is opinion only and should not me taken as legal or profesional advice. This website may not be duplicated whole or in part with out written permission.
This Site is not affilated with any othe web site and my contain links to outside web sites and is not responsible for other web sites content.

Certain statements contained on this blog may be deemed to be forward-looking statements within the meaning of the federal securities laws. The words “anticipate,” “believe,” “estimate,” “expect,” “project,” “plan,” “forecast,” “intend,” “goal,” “target,” and similar expressions identify forward-looking statements that are inherently subject to risks and uncertainties, many of which cannot be predicted or quantified. Actual results and the timing of certain events could differ materially from those projected in or contemplated by the forward-looking statements due to a number of factors, including, the effect of economic and market conditions including industry volumes and margins; the level and volatility of interst rates; the Company’s hedging strategies, hedge effectiveness and asset and liability management; the accuracy of subjective estimates used in determining the fair value of financial assets ; the credit risks with respect to our loans and other financial assets; the actions undertaken by both current and potential new competitors; the availability of funds from lenders and from loan sales and securitizations to fund mortgage loan originations and portfolio investmetns; the execution of growth plans and ability to gain market share in a significant market transition; the impact of disruptions triggered by natural disasters; the impact of current, pending or future legislation, regulations or litigation. The statements here are not offeres to extend credit as defined by Regulation Z. Rates, Programs, & Availability of Credit is subject to change

Jeffrey S Stanton
DRE ID # 01865119