Dear Friends,
Last weeks sales tip was Countering Objections: Know Why People Say No
Here is part 5 of our 10 week Thursday's 3 Minute Sales Tip Finding Your Niche: What it Takes to Get Ahead of the Competition
1. Actions Speak Louder Than Words
2. Ask for Referrals
3. Beyond the Entrepreneur
4. Countering Objections
5. Finding Your Niche
6. Focus on Your Sales Strength
7. Knowing When to Say No
8. Don't Talk, Listen!
9. Negotiating Like a Billionaire
10. Sell Yourself to Prospects
Finding Your Niche
What it Takes to Get Ahead of the Competition
Very few individuals have the luxury of being the only professional in their marketplace offering their particular service. Competition is constantly at our heels, hoping to catapult one step ahead of us. For this reason, we must continually strive to differentiate ourselves from
any competition we may have.
Dan Sullivan, President of The Strategic Coach Inc. and co−author of The Great Crossover, provides a solution. According to Sullivan, if you wish to remain in the upper echelon of your profession you must "...disregard your own commodity and focus on deepening the power
and possibility of all your relationships."*
This means that no matter how much better your business model may be, you cannot assume that the rest of the world will beat a path to your door. Your product or service needs to encompass more than that; it needs to be a positive and unforgettable experience.
Why do children love McDonald's®?
Are their palates predisposed to the flavor of one fast−food restaurant over another?
The answer is probably no. Instead, they crave the McDonald's experience, which includes the colorful decor, and a predictably familiar setting regardless of which worldwide location their parents take them to. They want the playground they've come to expect and the free toy they will expect to find in their Happy Meal®.* This is all a part of the experience McDonald's has built into their marketing plan.
How can you make customers fall in love with your business? Do you have untapped opportunities to pamper or serve them? Envision what you could do to win the hearts of your clients, and focus on your real commodity.
So strive for 100% customer satisfaction and remain informed of new technologies and ideas that will improve the way you do business.
I hope to become your ally in this respect by helping you provide excellent service to your clients.
See you next Thursday for tip 6. Focus on Your Sales Strength
Last weeks sales tip was Countering Objections: Know Why People Say No
Here is part 5 of our 10 week Thursday's 3 Minute Sales Tip Finding Your Niche: What it Takes to Get Ahead of the Competition
1. Actions Speak Louder Than Words
2. Ask for Referrals
3. Beyond the Entrepreneur
4. Countering Objections
5. Finding Your Niche
6. Focus on Your Sales Strength
7. Knowing When to Say No
8. Don't Talk, Listen!
9. Negotiating Like a Billionaire
10. Sell Yourself to Prospects
Finding Your Niche
What it Takes to Get Ahead of the Competition
Very few individuals have the luxury of being the only professional in their marketplace offering their particular service. Competition is constantly at our heels, hoping to catapult one step ahead of us. For this reason, we must continually strive to differentiate ourselves from
any competition we may have.
Dan Sullivan, President of The Strategic Coach Inc. and co−author of The Great Crossover, provides a solution. According to Sullivan, if you wish to remain in the upper echelon of your profession you must "...disregard your own commodity and focus on deepening the power
and possibility of all your relationships."*
This means that no matter how much better your business model may be, you cannot assume that the rest of the world will beat a path to your door. Your product or service needs to encompass more than that; it needs to be a positive and unforgettable experience.
Why do children love McDonald's®?
Are their palates predisposed to the flavor of one fast−food restaurant over another?
The answer is probably no. Instead, they crave the McDonald's experience, which includes the colorful decor, and a predictably familiar setting regardless of which worldwide location their parents take them to. They want the playground they've come to expect and the free toy they will expect to find in their Happy Meal®.* This is all a part of the experience McDonald's has built into their marketing plan.
How can you make customers fall in love with your business? Do you have untapped opportunities to pamper or serve them? Envision what you could do to win the hearts of your clients, and focus on your real commodity.
So strive for 100% customer satisfaction and remain informed of new technologies and ideas that will improve the way you do business.
I hope to become your ally in this respect by helping you provide excellent service to your clients.
See you next Thursday for tip 6. Focus on Your Sales Strength
Thanks for spending 3 minutes with me...
The best is yet to be!
Your Trusted Advisor For Life.
Jeffrey Stanton
You read Jeffrey's Journal every week because you, like me want the best for yourself.And you, like me want to build a strong referral based business.Who else like you, like me loves referrals that you can share this blog with right now?
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