Tuesday, April 15, 2008

Agents Appeal to Environmentally-Conscious Buyers

Dear Friends,

Are you looking for a way to turn your sales red-hot?

Go green. As your market’s eco-friendly real estate professional, you’ll be riding the growing green wave of homebuyers who want to live in energy-efficient homes that are easy on the environment.

Consider that the American Institute of Architects recently reported that 90% of the respondents they surveyed said they would be willing to pay $5,000 or more to build or buy a house that would use less energy. This switch to green is especially noticeable among affluent buyers.

“We’re seeing a lot of demand, particularly on the high-end of the market,” said Jerry Howard, CEO of the National Association of Home Builders (NAHB).

As eager as you might be to turn green over night, think about easing into it. For instance, start shopping for a more energy-efficient car, especially if you currently chauffeur clients around in a gas-guzzler. Among the many cool gifts you give your clients, add a durable, but dressy, grocery tote to your list.

Meanwhile, give yourself a green education. For starters, go to the NAHB (http://www.nahb.org/), and under “Publications,” you’ll find a wide range of green topics on everything from lot preparation to water conservation. Also, EcoBroker International (http://www.ecobroker.com/), based in Greeley, Colorado, offers a designation program for licensed real estate professionals on energy and environmental issues, as well as strategies for capitalizing on the growing green market. Energy Star (http://www.energystar.gov/) is another rich source to mine for ideas on saving money and protecting the environment through energy-efficient products and practices.

As you become greener, you’ll become even more valuable to your clients, helping guide not only their green real estate transactions, but also their green remodeling, furnishing and decorating ideas.

When you can offer that much new value, you’ll quickly turn green into gold.

Thanks for spending 3 minutes with me...
The best is yet to be!

On Your Team
Jeffrey Stanton
Your Trusted Advisor For Life

One of the fastest ways to build a successful referral based business is by training. Now, with me, I like to invest significant time immersing myself in training, while some people prefer to take it in bite-size chunks. Whatever your preference is, now is the best time to contact me.

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