Friday, May 09, 2008

Turn Surfers into Clients

Dear Friends,

I don't need to tell you that nearly 85% of today’s buyers search for their next home online. All that traffic won’t mean anything to your bottom line unless you’re capturing those web leads / contacts and converting them into customers.

Drive potential customers to your site by listing your website on your business cards, property signage, business stationery, newsletters, and especially on your voice mail greetings. Develop co-branding partnerships with outside professionals and organizations to get your website and contact information in front of their clients.

Make sure that you have a privacy policy in place and that it’s posted prominently on your site. If you would like users to register for listings or submit a form for more information, be sure you provide a clear value in return. An in-depth PDF report on schools in a particular neighborhood, for example, would show that you’re providing valuable local expertise in exchange for their personal information.

Establish a relationship by responding personally to every inquiry. In today’s market, every lead / contact warrants a phone call to find out whether the potential client is motivated, qualified, and ready to buy. And if there not ready to buy now, a system to convert them from contacts into customers. If you can’t follow up with each new web lead by phone in a timely fashion, send a quick personal email to begin building rapport. A monthly newsletter or a contact management system can be a great way to keep your name in front of people who are still in the research phase or simply not ready to buy now.

By treating web leads / contacts as viable customers and building personal relationships with them, you can turn the traffic in your favor by converting surfers into clients and referrals.

Want to see a great web site for consumers that is part of our Stop Losing Contacts - Contact Conversion System?

You are probably curious what the system is and how you can have it at no cost to you. Its called *Home Buyers Marketing (HBM) and *Home Buyers Scouting Report® (HBSR).

If you are curious now, and you want more information, all I ask from you is that you want to increase your business by an additional 2-3 transactions per month, and you want to schedule a 10 minute conversation with me to learn more.

When is now the best time to contact me. or 908-421-5247

On Your Contact Conversion Team
Jeffrey Stanton
Your Trusted Advisor For Life

One of the fastest ways to build a successful referral based business is by training and with systems. Now, with me, I like to invest significant time immersing myself in training, while some people prefer to take it in bite-size chunks. Whatever your preference is, now is the best time to contact me.

If you have found this tip useful, please share it with any friends, family, colleagues and associates who you think will be interested. Feel free to print it (with credit and subscription information) and continue to enjoy the tips. I am always grateful for any comments, criticisms or other feedback that you may have. Please send them to

*Home Buyers Marketing (HBM), Home Buyers Marketing II (HBM II), and Home Buyers Scouting Report® (HBSR) Are registered trademarks of Home Buyers Marketing II, Inc. HBM Legal Stuff

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Jeffrey S Stanton
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