Thursday, March 05, 2009

What's a "situational story" and how is it used in referral based marketing?

Dear Friends,

A situational story is sharing with people who know you, like you, trust you, know what you do and how you help others.

It's what you do in an ordinary day. Since most customer/clients only want what you do and how you help others.

It's what you do in an ordinary day. Most customers/clients only know what you did for them with each having a different point of view and totally different situation sharing what you do and how you helped others expands the breath of awareness that all of your advocates will have of you.

By example, if you are a Realtor:

For one client you sold their home so they could retire to Florida. For another you helped to rent and manage their home while they took a two year job out of state. For another you helped a young couple move from the apartment you rented them a year ago into a new home.
For another you helped them downsize from one home into a condo to reduce their expenses and for another you helped them to find a lot to build their dream home.

Each one knows what you did for them.

This is what you do. Now tell your story.

Here's an example:

Just a note to let you know how I can help you or someone you refer.

A past client referred their daughter and son-in-law to me who were thinking about buying their first home. Rents had gone up and it was time to renew with a big rent increase, move to another rental or buy a home.

They had to move closer to work. Traveling an hour each way for both of them was getting expensive and was tiring.

Both were school teachers in different schools so we searched in the middle and found over 22 homes to look at and then decided on the perfect home only minutes away from work and their parents...and the payments with today's low interest were the same as rent.

I looked like a hero. They said "thanks and goodbye" to their landlord and have just moved into their new home.

Just a note to let you know how I can help you or someone you recommend.

You just read a situational story. It's more than a's real!

This is a Realtor story. The Realtor could have told you in their traditional marketing form that "rates are low; affordable homes are available; it's a good time to buy; buy this, buy that; stop
paying rent; I'm a first time buyer specialist; low down payment loans available, blah, blah, blah."


Just tell your story and allow the reader to be engaged and decide for themselves what you do and how you help others.

What did you get from the story? Think about it. Who do you know right now that could be in the exact same situation?

That's how it works!

Thanks for spending 3 minutes with me.....
The best is yet to be!

On Your Team
Jeffrey Stanton ITI, CLC, CNE, WOW
Your Trusted Advisor For Life

One of the fastest ways to build a successful business is by training. Now, with me, I like to invest significant time immersing myself in training, while some people prefer to take it in bite-size chunks. Whatever your preference is, now is the best time to contact me.

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